Board of Deputies launches first-ever awareness campaign

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Board of Deputies launches first-ever awareness campaign

The new #WeStandForEveryBODy campaign aims to improve understanding about the Board's work among the community.

Marie van der Zyl
Marie van der Zyl

The Board of Deputies has launched its first ever awareness and fundraising campaign.

The #WeStandForEveryBODy campaign aims to improve the Jewish community’s understanding of its work and increase the proportion of synagogue members who pay the annual communal contribution, its main source of income. 

The campaign will run from October to December 2021 on social media and via email.

Board president Marie van der Zyl said: “For too long, the BoD has been one of the Jewish community’s best-kept secrets, working behind the scenes on a wide range of important issues that affect us all at some stage of our lives. 

“We need the community’s support to continue our work so it’s time to come out of the shadows and show everyone what we’ve been doing for the last 260 years – and how they can ensure that work continues.”

The Board, which recently celebrated its 260th anniversary, also commissioned two short videos to demonstrate its work in advocacy, democracy and community. 

The first video explains the BoD’s role and highlights some of its achievements, while the second features some of the people who say they have benefited from the Board’s support.

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