Dating app puts booba in charge!

After several national lockdowns and a range of social distancing rules since March 2020, the desire to date and find that special someone is stronger than ever.

Cue a new app being launched ahead of Tu B’Av, the Jewish day of love, that backers say will help connect single Jews in the hope of finding a match.

Designed by Masa Israel Journey and Mama Knows Best, the idea is for parents, grandparents, siblings and friends to search for dates, so the matchmakers create profiles both for themselves and for the singles they’re trying to set up. Matchmakers upload photos, details of the values and best features of the singleton, then post their approval with a suitable contender with a ‘yes’ button. 

They can also use the app to network with other matchmakers using a built-in chat function. 

“One of the motivations that most inspires young Jewish adults to embark on the Masa experience is the potential of finding a life partner,” said Masa marketing manager Ruth Alfandary. 

“I wanted to create a digital community to support matchmakers in a new and relevant way.”