Apprentice star says she skipped spin-off show in solidarity with anti-Israel fellow contestant

A jewellery company owner fired from The Apprentice has claimed she skipped the spin-off show due to having a “negative experience” taking part in the main series and in solidarity with a fellow former contestant who was kicked off the spin-off show after making vile remarks about Israel, Zionists, Hindus and women.

Noor Bouziane, from Liverpool, missed Thursday’s edition of The Apprentice: You’re Fired, where contestants talk about the series following being sent home on that week’s episode.

A statement from The Apprentice said that she “has had access to any support she needs, and this is ongoing, even now she has left the process”.

On the main BBC One show, Lord Alan Sugar said it was “with regret” that he had to fire Bouziane after she made a 30-second advertisement for an electric van which featured a significant segment where two women were looking at their phones.

The businessman also complained that her pitch for a van company that allows ecommerce companies to sell directly to consumers, outside of an online marketplace, failed to show the van moving.

As 23-year-old Bouziane defended the promotional video for her product, which was also criticised by the experts, Lord Sugar said he was “frustrated” that she did not seem to understand how she went wrong.

In the episode, she also did not pitch her product to the people from the industry, and left that to other members of her team.

Addressing her appearance, Bouziane blamed the “edit” in an Instagram video message.

She said: “I’ve had a really negative experience… and you know you guys deserve to know why I refused to go on the You’ve Been Fired show.”

During the course of the clip, she also called coming off the show “one of the most traumatic experiences of my whole entire life” and claimed “it had that much of an impact on me that I had to literally leave the UK, go to Morocco for a month to really heal and get my mind right because it was too much”.

Bouziane also said she missed the spin-off series, hosted by comedian Tom Allen, as fellow candidate Dr Asif Munaf, a doctor from Sheffield, was “cut” from his episode of The Apprentice: You’re Fired. Munaf has been suspended by the General Medical Council following a series of vile and offensive remarks about Israel, Zionists, Hindus and women.

As reported by Jewish News, Munaf also accused Israel of “weaponising the Holocaust” and following the Hamas terror atrocities of 7 October, wrote on Twitter: “One of my sons will liberate Palestine.”

Before the series of the BBC1 show, Munaf used his Twitter account to criticise “odious ogre-like” Zionists and “the Zionist antichrist”.

He said said he apologised for “any offence caused by my online content/social media”, but denied allegations of antisemitism.