Fundraiser to bring Nova Festival exhibition to London aims for £2.5 million

A 36-hour matched funding campaign to bring the immersive Nova Festival Exhibition to London, as part of its international tour, will launch this Sunday. 

The exhibition, which initially premiered in Tel Aviv for 10 weeks in January 2024 and has since visited cities including New York, Toronto, Berlin and Buenos Aires, tells the story of the 411 people massacred and 44 taken hostage from the music festival in the Negev desert on 7 October 2023.

Through personal stories, installations, footage, forensic artefacts, survivor testimonies and powerful visuals, it shows visitors what happened that day and refutes the continued, concerted campaign of denial regarding what Hamas did.

Burnt out cars, personal belongings and yellow portable toilets riddled with bullet holes from Nova have been transported in their entirety, their twisted metal set between camp sites.

Leading the fundraising efforts is Jo Woolfe, lead partner of the Nova Exhibition, who also serves as co-chair together with Sara Dein.

“This is not only about remembrance”, Woolfe said.

“It is about education, ensuring these stories are seen, understood, and never forgotten.”

To date, around half a million people globally have seen the Nova Festival Exhibition; forty percent of those have not been Jewish.

To support the campaign, click here.