Gwyneth Paltrow fronts advertising campaign for luxury Israeli development

Oscar-winning actress Gwyneth Paltrow has been announced as the face of a new advertising campaign for a luxury residential development in Herzliya.

The campaign promotes 51 PARK, a project being developed by Israeli real estate group Aviv Melisron, and was created by Israeli creative agency Why Worry.

Announcing the campaign on LinkedIn, Why Worry founder and chief executive Gabi Attal said Paltrow would lead the advertising drive for the development’s two 51-storey residential towers overlooking the sea and public park.

Attal wrote: “To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle, and uncompromising quality. Enter Academy Award, Emmy, and Golden Globe winner Gwyneth Paltrow.”

The campaign was filmed in New York and will be used to market the Herzliya development in Israel.

Paltrow has previously spoken publicly about her Jewish heritage and support for Israeli hostages held in Gaza.

Following the recovery of six murdered hostages in September 2024, she wrote on social media: “I send you my heart. I have thought of you every day for 11 months.”

She has also shared hostage-awareness campaigns online and spoken out about sexual violence committed during the 7 October attacks.

Paltrow’s father, the late film producer Bruce Paltrow, was Jewish. The actress has previously discussed her family’s Jewish roots and participated in public Jewish cultural events.

The 51 PARK development is one of Aviv Melisron’s major residential projects in Herzliya.