Kim Kardashian’s SKIMS to debut in Israel this month via Factory 54 partnership
Shapewear brand SKIMS launches in Israel on 10 November, with online sales and in-store spaces through Factory 54
Kim Kardashian’s shapewear label SKIMS is officially launching in Israel this month, in collaboration with Irani Corp, the retail group behind Factory 54.
From 10 November, SKIMS products will be available online via Factory54.co.il, followed by dedicated in-store spaces at selected Factory 54 locations in December.
A spokesperson for SKIMS told Jewish News the partnership reflects the company’s commitment to measured, sustainable global growth, adding:
“SKIMS will be available at the Factory 54 department store from 10 November. Our focus remains on sustainable growth worldwide, and we will share official plans as they unfold.”
The move marks SKIMS’ first official entry into the Israeli market, where it will join an already competitive lingerie and loungewear sector featuring Victoria’s Secret, Intimissimi, Femina, Triumph and home-grown brands such as Jack Kuba and Pix.
Founded in 2019 by Kardashian, SKIMS has gained a huge following for its sculpting shapewear, soft stretch fabrics and neutral colour palette. Its lines include Soft Lounge, Fits Everybody and Seamless Sculpt, alongside limited-edition collaborations with the NBA and WNBA.
A statement from Factory 54 described the partnership as “a long-term vision to build a meaningful commercial and community presence in Israel, delivering an international-calibre shopping experience that embodies SKIMS’ values of innovation and comfort.”
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