Rob Rinder joins homesharing scheme as its first celebrity ambassador

Social care initiative Two Generations Homeshare has appointed Rob Rinder as its first celebrity ambassador.

Co-founded in 2018 by Jewish social worker Natasha Langleben, the organisation offers a national homesharing service. It matches older people who have a spare room and can benefit from companionship and support around the house with younger, carefully vetted housemates.

Posting on Twitter/X that he was delighted with the news, Rob Rinder said: “No-one should have to go through life feeling isolated or lonely and so many of us have older people in our lives that we may not be able to see as much as we like. The work Two Generations do in transforming people’s later life is really exciting. I look forward to helping grow the awareness of homeshares across the UK and bringing support to people who just need a bit of companionship.”

Two Generations has Homeshares across the UK, supporting older people to remain in their own home, feel safe overnight and enjoy much needed companionship.

It offers companionship and support services for as little as £99 per month and has bursaries in place so that finance is never a barrier for anyone needing companionship.

Sam Brandman, chief executive officer of Two Generations said: “We couldn’t think of a better fit for our service; Rob really cares about people and with his legal background, naturally cares about all the checks and diligence that go into making these matches sustainable for the longer term. Our biggest challenge has been how few people have heard of homeshare and we’re incredibly excited to have Rob on board as an Ambassador to help make people aware of the service!”

As reported by Jewish News, last year Two Generations was chosen as a partner for Age UK,  the leading charity for older people, to provide homeshare services in three north London boroughs — Hillingdon, Harrow, and Brent.