Israeli charity tells Apprentice star Luisa Zissman: ‘You’re hired!’

Luisa Zissman may have been fired by Lord Sugar in the final of BBC1’s The Apprentice, but she’s just been hired by another major name in British Jewish life.

The 26-year-old businesswoman has joined the executive board of Laniado Hospital UK, which raises funds for the renowned not-for-profit hospital in Netanya.

Simon Silver, chief executive of Laniado UK, said: ‘Lord Sugar might have said ‘Your fired!’, but we jumped at the chance to get Luisa involved in helping this special hospital in Israel. Her professionalism and understanding of the business world will further augment our success in the UK.”

Zissman said: ‘I am so excited to be part of Laniado Hospital UK, which is an incredible charity. I cried while watching a hugely touching video about its work. We will do great things together.”

Her first event for the charity will be a business breakfast in October ahead of her involvement in a gala dinner in November.