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Joe Baron
March 6, 2024, 5:27 pm
You’re hired! Lord Sugar’s grandson leads new Amstrad digital marketing business
Joe Baron tells Candice Krieger how he successfully pitched for investment from his ‘grandad’ who has taught him the importance of working hard
By Candice Krieger
Lord Sugar with Karen Brady, Claude Littner and previous Apprentice winners 
September 19, 2019, 2:20 pm
The Apprentice’s Lord Sugar: ‘Brexit? I’m sick of the whole bloody thing!’
With the return of The Apprentice to our screens tonight, we speak to the star of the show, Lord Sugar, as he renews his search for the Next Big Thing!
By Candice Krieger
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