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Danny Minogue

Co-founders of My 1st Years, Daniel Price and Jonny Sitton at the reopening of the brand’s Northampton factory following the May 2021 arson attack at the site which caused the company to pause operations for over 18 weeks. Picture date: Wednesday September 22, 2021. PA Photo. The fire destroyed over £3m in stock and more than £1m in equipment, as well as a 100,000 square foot warehouse, head office and photography studio, and forced extensive refunds to customers. Despite the incident, the personalised children gifting brand were able to ensure that all of their 120-strong workforce retained their jobs and are relaunching with a new range of products for consumers to shop and personalise. Photo credit should read: Doug Peters / PA Wire
December 3, 2021, 2:01 pm
Children’s gift brand worn by Prince George ‘builds back better’ after fire
The founders of My 1st Years have rebranded the company after a devastating arson attack destroyed their building and meant they had to cease trading
By Candice Krieger
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