A big latke in the Big Apple? It’ll cost you
A Manhattan chef las launched a caviar-laden giant latke at $95
Like London, New York City is notoriously expensive. And yet, one restaurant’s new luxury latke is still pricey enough to make jaws drop.
For Chanukah this year, Caviar Russe, an upscale seafood restaurant in Midtown, is serving an oversized latke topped with caviar, priced at $95 (£75).
The restaurant’s executive chef Edgar “Teddy” Panchernikov told New York Jewish Week that this is the first time he has created a holiday-specific menu item, Chanukah or otherwise, calling the pricey potato pancake a “one-off.”
The latke is an amped-up version of the mini potato pancakes the Madison Avenue restaurant serves year-round as one of the accoutrements to their caviar service, with prices that range from $65 for 25 grams of Pacific sturgeon caviar up to $10,445 for 500 grams of Almas osetra, an “exceptionally rare” caviar.
The restaurant, which opened in 1997, is just one element of Caviar Russe, a caviar business owned by Jewish refugees from the former Soviet Union that regularly appears on lists of the best places to buy the fish roe. The company consists of a wholesale and online business, a caviar boutique and two restaurants, one in New York City and the other in Miami. The New York eatery has been awarded a Michelin star every year since 2014.
The limited-time latke consists of Yukon gold potatoes mixed with salt, pepper and chives — no egg, flour or any kind of filler is used. Chef Panchernikov, the 32-year-old son of Caviar Russe’s founders, then fries it all in clarified butter (no olive oil for these babies!). The crispy plate-sized potato pancake is then topped with creme fraiche, a creamy “egg jam” made by cooking the yolks in a sous vide bath, and one ounce of osetra caviar — which typically retails for about $100 an ounce at Caviar Russe and is one of their most popular varieties, according to a publicist for the restaurant.
In a video shared with New York Jewish Week of Panchernikov making the latke, he slices it into quarters — so, rest assured, the treat is designed to be shared. However, the latke needs to be ordered 24 hours in advance; interested customers should email jgergeos@caviarrusse.com.
The idea for the luxury latke came from marketing consultant Elana Levin, who was hired by the Caviar Russe team three months ago. “I thought it would be a nice way to tap into his heritage with a potato latke to celebrate Hanukkah at the restaurant,” Levin said of Panchernikov. “He was immediately open to it — he was excited to get creative in the kitchen and to do something that represents their culture and heritage and have a way to celebrate with his guests. The presentation and how he built the latke was the chef’s idea.,”
As it happens, the luxury latke isn’t the only Jewish happening at Caviar Russe; My Unorthodox Life stars and internet influencers Julia Haart and her daughter, Batsheva, are holding a fundraiser, Caviar for a Cause, at the Manhattan restaurant’s bar and lounge. Tickets to the afternoon event next weekend — which are nearly sold out — are $300, with all proceeds going to Magen David Adom.
The owners of the restaurant are donating the food and drink – cocktails and hors d’oeuvres – and the space. And although Panchernikov describes his family as “not very religious,” he told the New York Jewish Week that he felt compelled to show his support. “Given the recent events, we want to support other Jews and Israel,” he said.
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Engaging
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
Celebrating
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
Pioneering
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Campaigning
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
Easy access
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.
