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Discover a new lease of life

Later living on your terms

Louisa Walters is Features Editor at the Jewish News and specialises in food and travel writing

It’s important to us that whatever chapter is on the cards, our customers can flex their next step around their circumstances and priorities. We understand that the process of moving home, at any age, can be a big undertaking, and many of our customers are downsizing from family homes in which they have lived for many years.

At Pegasus, we believe that having a choice matters. This is why we don’t earmark specific homes ‘To Rent’ or ‘To Buy’ and we don’t water down the facilities or services either way. With more than 20 age-exclusive communities set in some of the UK’s most desirable locations, Pegasus is redefining independent later living by offering customers the option to buy, rent or rent-to-buy.

Communities such as Belle Vue in Hampstead offer a breadth of choice and flexibility that helps make the transition to later life as stress-free as possible; a new chapter to look forward to. With social connection and wellbeing in mind and designed for those enjoying life over 60, Pegasus’ Belle Vue provides not just a place to live, but a lifestyle. Designed by world-leading architects Morris+Company, who have drawn inspiration from Hampstead’s Edwardian charm and prestigious surroundings, the development presents a range of stylish one and two-bedroom apartments that boast incredible views from their private balconies and floor-to-ceiling windows  The apartments offer both comfort and luxury, with high quality, modern kitchens that optimise space and light, ensuite bathrooms housing walk-in showers and open-plan living areas.

As traditions modernise and circumstances become increasingly individualistic, the need for a wider array of choices has never been felt more than now and, increasingly, our customers are downsizing and choosing to rent – whether to release equity, test the suitability of a place to live before buying or simply to enjoy the flexibility that renting a home can bring. Whether your next step is to rent or to buy, Pegasus gives you the freedom to keep your options open, ensuring your next chapter is one that’s right for you array of choices has never been felt more than now and, increasingly, our customers are downsizing and choosing to rent – whether to release equity, test the suitability of a place to live before buying or simply to enjoy the flexibility that renting a home can bring.

Renting an apartment here allows residents to experience life in a
later-living community and witness the benefits first-hand. Homeowners
can have the feeling of comfort that a 24-hour concierge-style service provides, plus the luxury of being able to have a morning dip in the pool or a bite to eat in the onsite restaurant, and the social aspect that living with like-minded people in a close-knit community brings.

Miriam, who rents her apartment at Belle Vue, adds: “Renting can be a very easy way to have a taste of the lifestyle before deciding whether to buy.” Additionally, if a resident chooses to purchase a home at Belle Vue, there are no exit fees, which is a true rarity in the later-living market. This means residents can sell their apartments without incurring any additional costs, providing them with greater
financial freedom and flexibility. We believe that choosing Pegasus gives you even more choices, and a home to enrich and reinvigorate your next chapter.

Apartments at Belle Vue are available to purchase from £705,000 or to rent from £3,250pcm.

Learn more about Belle Vue at or
call to arrange a private viewing on 020 7980 8724 or email

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