Barbra Streisand complains to Apple over Siri pronunciation

The latest Jewish News

Read this week’s digital edition

Click Here

Barbra Streisand complains to Apple over Siri pronunciation

After years of hearing the second ‘s’ of her name as a ‘z’, the New Yorker got on the phone to the Apple's chief to correct the error

When you’re Barbra Streisand, you don’t just fill in the online complaints form, you call the chief executive – even if the company is Apple.

The legendary singer did just that when she finally got sick of hearing her voice being mispronounced by Apple’s Siri software, which acts as a kind of electronic personal assistant, answering questions and making recommendations.

After five years of hearing the second ‘s’ of her surname being pronounced as a ‘z’ instead of a soft ‘s’ New York’s most famous Jew got on the phone to Apple’s chief executive Tim Cook to complain. And it worked.

Cook, who took over from Steve Jobs in 2011, immediately agreed to have Siri reprogrammed in the next update on 30 September so that Streisand’s name would be pronounced as it should be.

“Let’s see if it happens,” she told NPR. “Because [if it does] I will be thrilled.”

Support your Jewish community. Support your Jewish News

Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.

For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.

Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.

You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.

100% of your donation will help us continue celebrating our community, in all its dynamic diversity...


Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.


There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.


In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.


Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.

Easy access

In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.

Voice of our community to wider society

The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.

We hope you agree all this is worth preserving.

read more: