Chava Heart and #GoPurple for Jewish Care!

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Chava Heart and #GoPurple for Jewish Care!

Barrister and TV personality Rob Rinder lends support to leading communal charity's purple-themed activity week 5th-11th February

Alonim Pre-School children and staff and Chava Heart Jewish Care mascot get together to Go Purple
Alonim Pre-School children and staff and Chava Heart Jewish Care mascot get together to Go Purple

Supporters of all ages have been participating in fun, purple-themed activities for the week of #GoPurple, raising awareness for Jewish Care, the leading health and social care charity.

Across the entire week, the organisation invited supporters to dress head to toe in purple, ice a cake purple, paint their nails purple, share a purple-themed picture on social media, or even dye their hair for the occasion, all while raising awareness for Jewish Care.

British TV personality Rob Rinder sent a message of support, saying: “I’m delighted to support Go Purple week, care is at the heart of all Jewish Care does and in these times especially, I’m inspired by seeing the way the carers of all faiths, no faiths, and all nationalities, give love every day to older people from our community.”

Children from pre-schools and students from JCoSS, as well as local shops went purple for Jewish Care. Nagila pre-school in Edgware, Bushey Gan nursery and pre-school and Alonim pre-school nursery participated in purple-themed activities whilst JCoSS students enjoyed lively lilac activities with lavender and baked purple cupcakes with members of Jewish Care’s Sam Beckman Centre for people living with dementia.

Kosher Kingdom and Jewish Care staff Go Purple with Chava Heart

Yeladenu pre-school enjoyed a purple themed, inter-generational Debutots session with Jewish Care’s Kun Mor and George Kiss care home residents.

Children from pre-schools created beautiful, hand crafted thoughtful, purple greeting cards for care home residents at Jewish Care’s Betty and Asher Loftus Centre to enjoy.

Leon and Michael, members and family carers enjoy Go Purple biscuits at Memory Way Café at Jewish Care’s Michael Sobell Jewish Community Centre.

Chava Heart, Jewish Care’s mascot, made a special appearance at Alonim Pre-School Nursery to meet the children. Head teacher, Patsy Maltz, said: “Alonim are so proud to support Jewish Care in their Go Purple awareness week. The children had fun crafting their own purple cards for Jewish Care residents and they enjoyed a special visit from their mascot!”

Chava Heart also headed over to Kosher Kingdom to hand out purple cookies to shoppers and the wider community, whilst Daniel’s Bakery hosted a Go Purple themed stall in support of Jewish Care.


Volunteers have been delivering tasty Go Purple biscuits to Jewish Care’s Meals on Wheels clients. At the Memory Way Café for people living with dementia and their family carers, everyone enjoyed Chava Heart biscuits with their tea this week at the Michael Sobell Jewish Community Centre and the Redbridge Jewish Community Centre hosted a lively, purple-themed karaoke party for members.

Marie Greene, resident at Jewish Care’s Stella & Harry Freedman House Goes Purple

Ellisa Estrin, Jewish Care’s director of fundraising and marketing, said: “It is really great to see the community of all different ages taking part in Go Purple week to raise awareness of all the vital work Jewish Care does.

“I’d like to thank all the schools, nurseries, shops, supporters, care homes residents, community centre members and staff for getting involved in all the purple-themed activities and Rob Rinder for his support. It is a wonderful way to connect and engage with Jewish Care’s work supporting older people in the community”.

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