Chris Froome showcases Israel as travel hot spot

Cycling legend and Team Israel Premier Tech member Chris Froome recently embarked on a two-day cycling adventure on the Israel National Trail.

From mountain biking in the Negev desert to rattling through Jerusalem’s Old City, Froome experienced the diverse wonders of the trail, with his journey serving as an invitation for others to explore the country.

He was accompanied by former professional and veteran Israeli cyclist Guy Niv and Israel Premier Tech women’s team member Jasmine Kernen.

A video documenting the journey has been released today to promote Israel in the Tour de France and around the world.

Chris Froome said: “The last forty-eight hours for me in Israel have been such an eye-opener. Just how diverse the country is in nature, in culture, it’s really just been such an energizing experience. It’s been incredible for me to just been able to feel like a kid again: mountain biking, floating on the Dead Sea eating watermelon and having a beer, just really switching off.”

Veteran Israeli cyclist Guy Niv said: “It was simply amazing to see Chris appreciating the beautiful sides of the country. He was calm and relaxed like a true tourist. Just a year ago, we were competing together in the Tour de France, but this time we experienced something completely different.”

Philanthropist and owner of the Israel Premier Tech, Sylvan Adams said: “Given the recent atmosphere in the country, I believe that now is the perfect time to showcase the captivating beauty of Israel to the world and remind ourselves of the remarkable land that we all cherish and adore.”