Community agency behind Clap For Carers initiative wins award

One of the community’s top digital branding agencies has won an award for its role in the Clap For Carers campaign.

Creative Clinic celebrated scooping the Third Sector Digital Awards for its work on the initiative, paying tribute to frontline NHS and care workers at the peak of the pandemic.

It was also recognised for its work with Jewish learning disability and autism charity Langdon, being ‘highly commended’ in the category of ‘Best Online Fundraising Campaign’.

Winning a prize in the’‘Best Online Awareness Campaign’ category, its Creative Director and agency founder Adam Selwyn, said that “to be recognised by our peers in this way is a fantastic honour. We were literally floored by the inspiring comments that the judges made about our work for #ClapForCarers, saying it had ‘become part of our culture’.

“We are very proud to have worked on this universally recognised campaign, but also to be continually working with some of the most amazing and important charities in our community such as Langdon, Jami, Youth Aliyah Child Rescue, Norwood and the United Synagogue.”

The Clap for our Carers initiative took place every Thursday at 8pm for 10 weeks during lockdown, and by 30 June, the social media reach of the campaign included more than 413 million views on TikTok, 553,000 impressions on Instagram, and 1.4 million on Twitter.

It had support of Her Majesty the Queen, the Prime Minister the Mayor of London, and from the Beckhams and Daniel Craig.