El Al and Virgin Atlantic sign loyalty club agreement
Deal offers passengers greater flexibility on the Tel Aviv-London (Heathrow) route
Israel’s national airline El Al has announced a codeshare and loyalty club sharing scheme with British airline Virgin Atlantic.
The agreements were signed during the International Air Transport Association (IATA) annual general meeting in Dubai, attended by EL AL chief executive officer Dina Ben Tal Ganancia and Virgin Atlantic chief executive officer Shai Weiss.
The partnership gives passengers greater flexibility on the Tel Aviv-London (Heathrow) route. The El Al code (LY) will be added to Virgin Atlantic-operated flights, while the Virgin Atlantic code (VS) will be added to El Al-operated flights on this route.
Additionally, members of El Al’s Matmid Frequent Flyer Club and Virgin Atlantic’s Flying Club will benefit from reciprocal loyalty rewards.
Points can be accumulated and redeemed on flights operated by both airlines, not just on the London -Tel Aviv route, offering greater value and earning potential for frequent flyers.
Tickets for codeshare flights on the London – Tel Aviv route will be available for purchase starting June 10, for flights departing from June 19, 2024. Travellers can book these flights through both airlines’ websites or via travel agents.
Shlomi Zafrany, vice president of Commercial and Aviation Relations at El Al, said: “This strategic partnership with Virgin Atlantic is a pivotal component of our commitment to expanding our route network, enhancing our flight schedules, and delivering greater value to our Matmid frequent flyer members. The new agreement significantly enhances our offerings on the highly sought-after Tel Aviv-London route and extends valuable benefits across the entire Virgin Atlantic network. El Al remains dedicated to forging strong partnerships with leading airlines globally, continually expanding our service reach to meet our customers’ needs.”
El Al’s collaboration with Virgin Atlantic joins several other partnership
agreements, including those with Delta Air Lines, SAS (Scandinavian Airlines) and Air France.
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Engaging
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
Celebrating
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
Pioneering
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Campaigning
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
Easy access
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.
