Jewish-run hand sanitiser gel company scores £80k Dragons’ Den investment

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Jewish-run hand sanitiser gel company scores £80k Dragons’ Den investment

Peter Jones and Touker Suleyman claimed a shared 20 per cent stake in Let’s Sanitise, founded by Josh and Rachel Cummins and Lee Hoppen

Lee Hoppen (left) and Josh Cummins of Let's Sanitise make their pitch on Dragons' Den. (Instagram)
Lee Hoppen (left) and Josh Cummins of Let's Sanitise make their pitch on Dragons' Den. (Instagram)

A Jewish trio who developed a revolutionary hand sanitiser gel have secured investment during an intense exchange on hit BBC show Dragons’ Den, broadcast Thursday.

Husband and wife Josh and Rachel Cummins, and their co-founder Lee Hoppen, walked away with a combined £80,000 from Peter Jones and Touker Suleyman for a shared 20 per cent stake in their company, Let’s Sanitise.

Rachel and Josh are members of Borehamwood & Elstree synagogue, and Rachel and Hoppen went to King Solomon school in London. 

Following an intense line of questioning from Jones, who initially looked set to claim he is out, the Let’s Sanitise co-founders, Hoppen and Joshua Cummins, interjected and made a convincing plea for his investment.

The entrepreneurs launched Let’s Sanitise during the pandemic, when their photobooth business was affected.

Hoppen helped a local charity by providing warehouse space and equipment to create personal care packs for those on the front line of the pandemic. From there, the team recognised that solutions for hand hygiene in the office environment were critical for the safety of staff and customers.

Using suppliers from their existing Megabooth business, the trio created sanitiser stations and reached out to their existing customer base, supplying branded sanitiser stations to clients including HC ONE – Britain’s largest care home operators, Prezzo, Wagamama, Mercedes-Benz, Porsche, and Headingly Stadium.

“We quickly realised the need for hand sanitiser but thought those available in the market were of poor quality,” said Josh Cummins.

“They left hands feeling very dry and smelling like tequila! In fact, some of the sanitiser products were so strong, they stripped the paint off the stations. It was hard to imagine what these sanitisers were doing to human hands and skin.

“We saw an opportunity to revolutionise the market.  We worked with a supplier in the UK to develop a sanitiser formula specifically to be gentle on the skin and to smell great so that hand sanitiser could be just as enjoyable as applying a luxury lotion or spraying a perfume scent.”

Rachel Cummings, Josh Cummings and Lee Hoppen of Let’s Sanitise. (left to right)

Made with 75% alcohol, the award-winning hand sanitisers have been clinically proven to kill 99.99% of bacteria and viruses – a must-have in current times.  Available in gel and mist form, they are formulated to be kind to the skin, deeply hydrating, and non-sticky.

Let’s Sanitise achieved a turnover of £1.4 million in its first year of business and scaled to £2 million in under two years. The company has donated over 20,000 bottles of sanitisers to community organisations, care homes, schools, and charities and also donates 1 per cent of total sales to approved environmental non-profits through the 1 per cent for the Planet campaign.

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