JNF-UK gears up for Green Sunday in bid to support those below poverty line

Covid-19 has had a huge and unprecedented impact on many families in Israel, who have fallen below the poverty line for the first time.

JNF-UK’s annual Green Sunday appeal will devote funds raised this year to helping the estimated 40,000 families who find themselves in dire straits. 

From being used to providing for themselves, the families are suddenly suffering from financial problems — and a psychological toll as well. The charity says that while Israel is a world leader in vaccinating its citizens, many of those individuals are still struggling with the effects of three national lockdowns. 

Accordingly, JNF-UK is asking for one-off donations to these families, that will enable them to survive until the national economy recovers. 

The charity said: “This appeal is unique in that it is specifically targeted at those who have never needed financial support before.”