KFC Germany apologizes for ‘treat yourself’ chicken promotion tied to Kristallnacht
The Board of Deputies of British Jews called the promotion 'absolutely hideous'
The German branch of international fast-food chain KFC apologized to customers Wednesday for sending out a promotional message tied to the anniversary of Kristallnacht, the evening of Nazi-led antisemitic riots that precipitated the mass murder of Jews during the Holocaust.
“It’s memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken,” KFC Germany said in an initial push notification message to customers, in German, advertising its “KFCheese.”
A short time after, the chain sent a follow-up in all-caps: “SORRY WE MADE A MISTAKE.” The company blamed the message on “a bug in our system.”
Germany takes the anniversary of Kristallnacht, the “night of broken glass,” seriously, even though Germans do not call the event by that name. Memorial events and discussions take place nationwide each year on Nov. 9-10 to reflect on Nazi Germany’s persecution of Jews.
Reaction to KFC’s “mistake” came swiftly. Daniel Sugarman, director of public affairs for the Board of Deputies of British Jews, tweeted that the promotion was “absolutely hideous.”
Karen Pollock CBE of the Holocaust Educational Trust said:“This is so inappropriate it beggars belief.
“For KFC to release a promotion offer on the anniversary of Kristallnacht as the ‘hook’, is not just in extraordinarily bad taste, but hugely offensive to the memory of the victims of the Holocaust, those who survived, and the Jewish community as a whole.
“On Kristallnacht in 1938, Jewish owned businesses were destroyed, synagogues and Jewish homes attacked, 91 Jewish people murdered, and 30,000 Jewish men were sent to concentration camps.
“This was a precursor to what came next – the attempted eradication of the Jewish people and the murder of six million Jewish men, women, and children in what is now known as the Holocaust.”
Meanwhile, another German institution came under fire for a Kristallnacht controversy this year. Goethe-Institut Israel, the Israeli location of the German language and cultural center, rescheduled a planned panel discussion on “the Holocaust, Nakba and German Remembrance Culture” that had been set to take place on the anniversary of the violence.
The “Nakba” is the common Palestinian term for the mass displacement and deaths that accompanied the State of Israel’s 1948 War of Independence.
Israel’s Foreign Ministry had criticized the Goethe-Institut for linking the Holocaust to the founding of the State of Israel on the anniversary of Kristallnacht, calling it “the blatant cheapening of Holocaust and the cynical and manipulative attempt to create a linkage whose entire purpose is to defame Israel.”
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