London smoked salmon is hit in US

A Londoner now living in New York is making headway convincing his new American friends that British smoked salmon is a cut about the States’
salty lox.

After Simon Joseph married Stacey, from Long Island, he found himself hankering after the thin, mild, buttery slices he was used to back home, but it was only when she made the reverse trip to Blighty that she realised he was on to something.

The revelation – Stacey called it a “Eureka moment” – came just before the pandemic, so Simon contacted family friend Nick Goldstein of Goldstein Smoked Salmon in Edgware, whose company cured and smoked the salmon he favoured.

A first shipment was arranged, and New York couldn’t get enough of the British version. With Goldstein’s help, the couple set up a smoked salmon import and concierge delivery service, called Across the Pond.

“People were going crazy for it,” Stacey told The Jerusalem Post. Simon added: “I think they liked the personal touch, this Brit showing up at their door with a bag of smoked salmon.” 

Since moving the business largely online, Goldstein said he is now getting custom from places as far away as Japan and is due to open a new production factory in the East End of London, where his great-grandfather was a fish curer.