Instead of gardening and watching Netflix, a brother and sister team used the first lockdown earlier this year to source essential items for frontline workers.
Natasha Langleben and Josh Adley, who in 2017 co-founded Linkey, a social enterprise to support the homeless, helped create a staffroom for nurses, provided snacks and vital skin products for medical teams and found companies willing to donate, along with the charities they partnered.
Now as a second lockdown begins, the pair are at it again. Determined to make December the season to be jolly, Linkey UK is partnering with Young Barnet Foundation and Jewish News as media partner to ensure disadvantaged children in the borough receive a wrapped present.
Gifts will also be donated to children for Chanukah through the charities Noa Girls, The Boys Clubhouse, Jami, Jewish Women’s Aid and the Jewish Family Centre.
In the past few days, Rachel Riley has also joined the campaign and tweeted about it.
“Child poverty is not an issue anyone can ignore,” says Adley. “Linkey, as the name suggests was launched to link those who care with those in need and, right now, it is children who should not go without Christmas or
It was an encounter with a homeless man in Barnet that pushed Adley towards these philanthropic initiatives. “He asked me where the nearest shelter was and I didn’t know.
“He was desperate and as I left, he said: ‘You’re not going to just leave me here are you?’” That was the turning point for the pair, who are both parents and wear their hearts on their sleeves.
“We are Jews who celebrate Christmas,” says Adley sheepishly, revealing that their cleaner last year brought her son who saw their tree and the presents underneath. “He said to his mum ‘I thought Santa couldn’t come this year?’ This was one of the most heartbreaking moments of my life.”
He and his sister made sure the boy got the present he wanted and intend to do the same for hundreds of others with the 2020 campaign.
Horrid Henry author Francesca Simon is donating hundreds of books, many of them signed and £1,000 was raised in donations this week for gift buying.
Linkey UK has launched the campaign in Liverpool and hopes to extend it
- To support the gift appeal, visit: www.amazon.co.uk/hz/wishlist/ls/2U0S7DJALAGXD?ref_=wl_share
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
Unlike other Jewish media, we do not charge for content. That won’t change. Because we are free, we rely on advertising to cover our costs. This vital lifeline, which has dropped in recent years, has fallen further due to coronavirus.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.