Star of David sales continue to soar globally

Star of David jewellery sales have continued to soar since the Jewish News revealed last week that demand for the treasured symbol had increased by upto 400 percent in London and America since the 7 October terror attacks.

Jewellers told the Jewish News this week how they were struggling to meet demand as more and more people were purchasing Magen Davids and chais in an expression of Jewish pride.

Cohens Jewellers in Temple Fortune, north London, had seen sales of Star of David pendants double since 7 October – they have doubled again this week after the Jewish News’ article, where Cohens announced they would be offering an additional 10 percent discount on all Magen Davids until December, on top of the 20 percent of proceeds going to Israel’s medical emergency service Magen David Adom and supplies for IDF soldiers.

Robert Cohen of Cohens Jewellers told the Jewish News: “Since we announced we were donating 20 per cent of the profits from our sales of Stars of David to Magen David Adom and supplies for IDF soldiers, our sales have quadrupled.  Response to the campaign has been incredible.

“Customers not only want to show solidarity and their pride in being Jewish, but also want to donate to charities in Israel at the same time.  Our customers also tell us they want to support local Jewish businesses in times like this as opposed to buying online.

He said: “We are struggling to keep up with demand and have more stock arriving this week.” Cohens have this week taken orders from customers living in Bath and Leeds.

“We are confident the trend will continue as Stand With Us promote their #BringTheStarsOut campaign on social media to encourage people to be proud to wear their stars and Fauda star Lior Raz posted a video of himself wearing his with the caption ‘Wear it Proud! Don’t be afraid!'”.

Gary Rockman of Rockman Jewellery in Mill Hill, north London said he had “definitely been selling more than we usually would. The Magen Davids are growing in popularity  and we think this will continue as the war goes on because people want to show their solidarity.”

Since being approached by the Jewish News, Rockman is now giving a proportion of the proceeds from the sales to Magen David Adom. “It only seems right as it’s a ‘Magen David’, to give a donation to Magen David Adom.”

Nelken Jewellers in Borehamwood, meanwhile, are continuing to see an increase in demand of Magen Davids and chais on the 300 percent rise noted since the 7 October attacks.

Edwin Nelken said: “There was already an increase and now even more so. We have already sold three this morning. We have just had to do another big order as we think sales will continue to increase.”

Sales are expected to increase further, particularly with Chanucah approaching, as people purchasing them for gifts.