Tesco’s new budget store ‘Jack’s’ inspired by Jewish founder
Jack Cohen is behind the name of the supermarket chain's new outlet, in a bid to rival cut-price competitors such as Aldi and Lidl
People queuing for the opening of Tesco's new Jack's store. Photo credit: Joe Giddens/PA Wire
Tesco’s Jewish founder Jack Cohen was the naming inspiration behind the supermarket giant’s launch this week of a range of budget stores.
The company’s new discount chain – Jack’s – opened its first two stores on Thursday, in a bid to rival cut-price competitors such as Aldi and Lidl.
Sir Jack, who was born Jacob Edward Kohen to Polish parents in 1898, was a Whitechapel grocer who served in the British Army in Egypt and Palestine during the First World War before returning home to establish the business in Hackney.
In 1924, he created the Tesco brand name from the initials of a tea supplier, T. E. Stockwell, and the first two letters of his surname.
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