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Yoash Ben Izchak

from left:Acting Israeli Ambassador to the UK, Christian Cantor; UK Director of Israel Ministry of Tourism, Michael Ben Baruch; Shani Malka,Conference Lead at Ministry of Tourism, CEO of Israel Hotels Association, Hagar Sharan; Director General of Israel Ministry of Tourism, Michael Izhakov; Global Head of Marketing, Israel Ministry of Tourism, Yoash Ben Izchak (Photo Credit: Daniel Jackont)
November 4, 2026, 8:30 pm
A Taste of Israel without an apology
From whisky and wine to a new tourism campaign, Israel served up hospitality and a bold message at the World Travel Market
By Brigit Grant
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