Video project twinning Shoah survivor with celebs wins two awards

March of the Living UK’s ‘Meet the Survivors’ campaign with Frank PR agency received two gongs at the UK Content Awards, sharing testimony of five survivors to thousands of people

A project which paired Holocaust survivors with celebrities to educate about the genocide has won two prestigious awards.

March of the Living UK’s ‘Meet the Survivors’ campaign with Frank PR agency received two gongs at the UK Content Awards.

The initiative, launched on Yom HaShoah in a bid to continue Holocaust education during the pandemic, featured a series of videos with Holocaust survivors giving their testimony to high-profile celebrities.

The Apprentice star Karren Brady was paired with Agnes Kaposi, comedian Matt Lucas was filmed walking with Harry Olmer, snooker star Ronnie O’Sullivan was in conversation with Eve Kugler, ITV’s political editor Robert Peston joined Lily Ebert, and former Love Island-er Eyal Booker, was paired with Mala Tribich.

The project scooped two UK Content Awards, including in the ‘Not-For-Profit/Charity Content Campaign of the Year’, and the Silver Award in the Influencer/Celebrity Campaign of the Year.

The videos were shared on social media and news channels, receiving 146,561 total views on social media.

Cassie Matus, Chief Executive, March of the Living UK said: “When MOTL 2021 was cancelled we knew we needed something to fill its place. Working with our agency, Creative & Commercial, we came up with an amazing idea. If the survivors can’t go on the March then the March should come to the Survivors. Frank PR and Broadcast Revolution brought this to life with the help of our amazing celebrities and survivors. We are so thrilled that it won two UK Content Awards.”

Eyal Booker meets Mala Tribich: