A project which paired Holocaust survivors with celebrities to educate about the genocide has won two prestigious awards.
March of the Living UK’s ‘Meet the Survivors’ campaign with Frank PR agency received two gongs at the UK Content Awards.
The initiative, launched on Yom HaShoah in a bid to continue Holocaust education during the pandemic, featured a series of videos with Holocaust survivors giving their testimony to high-profile celebrities.
The Apprentice star Karren Brady was paired with Agnes Kaposi, comedian Matt Lucas was filmed walking with Harry Olmer, snooker star Ronnie O’Sullivan was in conversation with Eve Kugler, ITV’s political editor Robert Peston joined Lily Ebert, and former Love Island-er Eyal Booker, was paired with Mala Tribich.
The project scooped two UK Content Awards, including in the ‘Not-For-Profit/Charity Content Campaign of the Year’, and the Silver Award in the Influencer/Celebrity Campaign of the Year.
The videos were shared on social media and news channels, receiving 146,561 total views on social media.
Cassie Matus, Chief Executive, March of the Living UK said: “When MOTL 2021 was cancelled we knew we needed something to fill its place. Working with our agency, Creative & Commercial, we came up with an amazing idea. If the survivors can’t go on the March then the March should come to the Survivors. Frank PR and Broadcast Revolution brought this to life with the help of our amazing celebrities and survivors. We are so thrilled that it won two UK Content Awards.”
Eyal Booker meets Mala Tribich:
Ronnie O’Sullivan meets Eve Kugler
Karren Brady meets Agnes Kaposi
Robert Peston meets Lily Ebert
Matt Lucas meets Harry Olmer
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.