Work Avenue fundraiser tops £1m amid ‘unprecedented’ demand for services
The charity, which helps people find jobs and start businesses, says cost-of-living crisis means donations needed now more than ever
An employment and business support organisation serving London’s Jewish community has been pledged more than £1m in its 36-hour fundraiser.
Work Avenue, based in Finchley, smashed its target of £750,000, as donors ready their wallets to help people through the worst cost-of-living crisis in a generation.
“Yet again, I am absolutely blown away by the generosity of the community,” said Work Avenue chair Mark Morris. “The support we have received over the past 36 hours has been so inspiring.
“With the cost-of-living crisis hitting hard, the need for our clients to upskill and earn an extra income is more important than ever. Through these donations we can now help even more people in our community to do that.”
Work Avenue, which helps people earn a living to provide for themselves and their families, has seen demand for its services soar in recent months, with bosses describing it as “unprecedented”.
The money will go towards extending the charity’s physical facilities, including extending its current building to accommodate the additional service users.
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