Bernie Sanders mitten merchandise raises £1.3M for charity
Democrat politician turned viral social media item into scheme to support a number of charitable organisations
Bernie Sanders found a way to turn his superstar social media status into some significant charity — £1.3M ($1.8 million), to be exact, for several charitable organisations across his home state of Vermont.
In case you missed it: A photo of the Jewish senator at the presidential inauguration ceremony wearing homemade mittens went viral last week.
In response, Sanders’ website sold a variety of merchandise with the image on it, including sweatshirts and mugs, pledging to donate the proceeds to charity.
The beneficiaries include Meals on Wheels, the culinary training program Feeding Chittenden, the youth development Chill Foundation, senior centres in the state and Bi-State Primary Care for dental care, Sanders’ office said, according to an Associated Press report on Thursday.
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