Chris Froome showcases Israel as travel hot spot
British cycling legend enjoys two-day bike adventure exploring Israel National Trail
Cycling legend and Team Israel Premier Tech member Chris Froome recently embarked on a two-day cycling adventure on the Israel National Trail.
From mountain biking in the Negev desert to rattling through Jerusalem’s Old City, Froome experienced the diverse wonders of the trail, with his journey serving as an invitation for others to explore the country.
He was accompanied by former professional and veteran Israeli cyclist Guy Niv and Israel Premier Tech women’s team member Jasmine Kernen.
There’s nothing we loved more than seeing Mike Woods winning a Tour de France stage in our special edition jersey celebrating the Israel National Trail! As part of our celebration of Israel, Chris Froome embarked on his own adventure, a Tour of Israel! ????????#TourTheTrail… pic.twitter.com/ScjPJitZ4v
— Israel – Premier Tech (@IsraelPremTech) July 13, 2023
A video documenting the journey has been released today to promote Israel in the Tour de France and around the world.
Not where I expected to be but having a great time nevertheless ???????? @IsraelTourism pic.twitter.com/U4Tu5MQkbC
— Chris Froome (@chrisfroome) June 23, 2023
Chris Froome said: “The last forty-eight hours for me in Israel have been such an eye-opener. Just how diverse the country is in nature, in culture, it’s really just been such an energizing experience. It’s been incredible for me to just been able to feel like a kid again: mountain biking, floating on the Dead Sea eating watermelon and having a beer, just really switching off.”
Team Owner, Sylvan Adams, hopes this video will inspire you to take a trip to Israel, and experience its unique culture.
"Chris’s personal voyage of discovery in Israel will surely whet the appetite of new tourists to our country. They will discover, as Chris did, the exotic… pic.twitter.com/kpgojZKFwy
— Israel – Premier Tech (@IsraelPremTech) July 13, 2023
Veteran Israeli cyclist Guy Niv said: “It was simply amazing to see Chris appreciating the beautiful sides of the country. He was calm and relaxed like a true tourist. Just a year ago, we were competing together in the Tour de France, but this time we experienced something completely different.”
Philanthropist and owner of the Israel Premier Tech, Sylvan Adams said: “Given the recent atmosphere in the country, I believe that now is the perfect time to showcase the captivating beauty of Israel to the world and remind ourselves of the remarkable land that we all cherish and adore.”
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