Community urged to join 2022 Yellow Candle campaign to remember Shoah victims

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Community urged to join 2022 Yellow Candle campaign to remember Shoah victims

Maccabi GB's annual initiative pairs individuals with a victim of the Holocaust, to share their story and ensure they are not forgotten.

Jenni Frazer is a freelance journalist

Maccabi GB has launched its Yellow Candle campaign for 2022, allowing the community to remember those who lost their lives in the Holocaust.

Candles can be ordered at for direct delivery at £3.75 per candle, with the Genesis Philanthropy Group subsidising the cost of postage and packaging for a second year running.

Each Yellow Candle includes a card giving key information about a person who died in the Holocaust. Maccabi expects thousands of the candles to be lit on Yom Hashoah — Holocaust Remembrance Day — on April 27. People will be encouraged to share a picture of their lit candle with the name card on social media, using #yellowcandle.

Each candle package will include dwarf sunflower seeds that can be planted in the Yellow Candle tin after the candle has been used, signifying the added message of “Remembrance to Renewal”.

Ashley Lerner, CEO of Maccabi GB, said: “By lighting our candles on Yom HaShoah, we are honouring the lives of those who perished and symbolically declaring that the atrocities of the Holocaust must never be forgotten.”

Marina Yudborovsky, CEO of Genesis Philanthropy Group, said:  “The Yellow Candle Project enables Jews of all backgrounds and from all walks of life to remember and honour the memory of those who perished in the Holocaust, and to feel connected and engaged within the global Jewish community. We believe that being aware of the events of the past and learning their lessons is a core element of building a strong and sustainable Jewish identity today and for the future.”

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