Jewish schoolboy launches clothing brand to champion ADHD awareness
Eight-year-old hopes to change perceptions of ADHD while raising funds for charity through new fashion venture
An eight-year-old Jewish schoolboy from north London has launched his own clothing brand to promote a more positive understanding of ADHD and raise money for charity.
Nate Zilberkweit Lewy, who attends school in Hampstead, has created ADHAA – short for Attention Deficit Hyperactivity Awesome Ability – a clothing label designed to celebrate neurodiversity and challenge negative stereotypes surrounding ADHD.
The young entrepreneur, who has ADHD himself, said he wanted to create something that would both help others and encourage people to see the condition differently.
Speaking to the Ham & High, Nate said: “I started ADHAA because I wanted to do something really cool: make awesome clothes that also help people. I have ADHD, and I know lots of other kids have it too.
“Sometimes it can be tough to focus or follow instructions, especially if it’s something I think is boring, but it’s definitely not a disorder.”
Nate believes the word “disorder” fails to recognise many of the strengths associated with ADHD, including creativity, energy and original thinking.
Instead, he has coined his own alternative description – Attention Deficit Hyperactivity Awesome Ability.
He told the Ham & High: “I’m calling it ADHAA because it gives me Awesome Abilities like being super creative and full of energy. I think it’s cool to stand out and be different, and kids with ADHAA are all different to each other too.”
The clothing range includes T-shirts, hoodies, caps and vests, with each item produced to order and featuring the ADHAA branding.
As well as spreading awareness, the venture also supports charity work. Nate has pledged to donate £5 from every item sold to the ADHD charity ADHD UK, which provides information, support and advocacy for people affected by the condition.
The initiative has already raised £230 for the charity since launching.
The project aims to encourage greater understanding of neurodiversity while helping fund services for children, adults and families living with ADHD.
According to the Ham & High, Nate hopes the project will help reshape attitudes towards ADHD by focusing on the abilities and strengths of those who have it rather than the challenges they may face.
Readers wishing to support Nate’s campaign or find out more about ADHAA can visit the project’s website.
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