McAfee buys Israeli privacy app from MineOS in strategic expansion
The cyber security giant expands its personal data protection offering while MineOS shifts focus to enterprise AI privacy
Cyber-security powerhouse McAfee has acquired the consumer privacy application of Israeli startup MineOS in a move that signals the company’s renewed push into personal data protection.
The SayMine app, developed by MineOS, helps users locate their personal data online, understand who holds it, and request its deletion. It will now be incorporated into McAfee’s global identity and privacy protection offering.
The deal marks McAfee’s first acquisition of Israeli technology in more than a decade, approximately four years after the company closed its local operations in Israel.
MineOS was founded in Israel in 2019 by Kobi Nissan, Gal Golan and Gal Ringel, initially as a consumer-privacy startup. It has since evolved into an enterprise privacy platform serving major global clients, including Wiz, HelloFresh, Selfridges and Ford.
The company builds AI-powered tools that help organisations manage privacy, compliance and AI governance through automation, replacing traditionally manual processes such as data mapping, data subject requests (DSRs), consent management and vendor risk assessments.
Kobi Nissan, CEO of MineOS, said: “This is an exciting next chapter for consumer privacy, as our solution helped redefine what personal data control could and should look like,” adding that “the move allows us to focus entirely on our enterprise mission – transforming how organisations manage privacy, risk and AI governance through intelligent automation. By embedding AI agents and advancing toward autonomous operations, we’re helping privacy leaders elevate their impact and focus on what truly matters.”
MineOS said the sale of its consumer unit will allow it to redirect all efforts toward its AI-powered autonomous privacy platform for organisations.
“Following the sale, the company will focus entirely on expanding its autonomous platform that enables organisations to manage privacy, risk, and AI governance with greater speed and intelligence,” the company said in a statement.
MineOS company intends to channel the proceeds of the deal – reportedly in the tens of millions of dollars – into accelerating product innovation and expanding its AI and automation capabilities.
McAfee, meanwhile, will integrate the SayMine technology into its global ecosystem of consumer security and privacy tools, strengthening its position in the rapidly growing personal data protection market.
With bases in Tel Aviv and Boston, MineOS’s acquisition highlights the continued global influence of Israeli privacy and cyber-security innovation.
In a LinkedIn post, the company described the deal as a “big milestone at MineOS today, and a major step toward the future of privacy.”
As data volumes explode and global regulation tightens, the transaction underscores the rising value of privacy technologies for both individual consumers and large enterprises navigating an era of AI-driven risk and compliance.
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Engaging
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
Celebrating
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
Pioneering
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Campaigning
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
Easy access
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.
