Why does Donald Trump have a Hebrew plaque in his office?
The Apprentice movie shows a piece of art on the former president's wall with the inscription 'Etz Chaim'
In The Apprentice, a new film set in the 1970s and ’80s about a young Donald Trump and his business mentor, pugnacious Jewish attorney Roy Cohn, the producers spent much time recreating Trump’s actual office. Located on the 25th floor of Trump Tower in Midtown Manhattan, the office overlooks Central Park, and appears in the film as it was in the mid-1980s.
On the wall in Trump’s office in the film is a piece of art: a tree whose branches surround the Ten Commandments. Across it are the words Etz Chaim, Hebrew for Tree of Life. Viewers glimpse it for just moments in the movie, but the award made a lasting impression on Trump.
During a February 2016 office tour Trump gave to The Washington Post, the future president proudly points to the same Tree of Life award.
“These awards are given to me by the Jewish community for different things,” Trump said in a video of the tour, pointing to a few items on the wall. “This is the Tree of Life, which is a very big award in terms of everything that I stand for. It means so much to me. A lot of times, I’ll have friends of mine come in — Jewish — and they will see the Tree of Life, and they’ll say, ‘Wow, what a great thing.’”
The Tree of Life award is handed out by regional chapters of Jewish National Fund-USA. A 38-year-old Trump received his on March 1, 1983, from the JNF’s tri-state region at a real estate-focused event.
The plaque on Trump’s award reads: “In recognition of his outstanding contributions to his city and to the real estate industry, strong humanitarian interest and support of Israel.”
Trump received the award shortly after he donated to the construction of two playgrounds, a park and a reservoir in Israel. (At least one of those parks has since been torn down “because it was deemed unsafe,” according to one local resident.) Trump also contributed funds to help Israelis evacuate the Sinai desert and resettle in Southern Israel — near Egypt and the Gaza Strip — as part of an Israel-Egypt peace agreement signed in 1979.
A writeup of the event where Trump received the award, held at New York City’s Grand Hyatt Hotel, called the affair with 1,500 attendees “the most successful of JNF’s history and one of the most fabulous events that we have covered.” Entertainment included mimes and a Liza Minnelli look-alike. Roy Cohn, “who wore a grey tuxedo among the many black tuxes,” was also in attendance.
A controversy over another regional Tree of Life award erupted in October 2017, during the height of the #MeToo movement, when the Los Angeles chapter of the JNF gave the award to Brett Ratner, a Hollywood producer accused of sexual misconduct. (Ratner has denied the allegations.) Israeli actress Gal Gadot was supposed to present Ratner with the award, but backed out days before the event, citing a scheduling conflict. Patty Jenkins, the Wonder Woman director who has worked with Ratner since 1994, stepped in to give him the award instead.
In the 2016 tour of his office, Trump also points to another Jewish award on his wall, something he refers to as the “Shalom Humanitarian Award.”
Also on the office wall in Trump Tower are framed magazines — including Fortune, GQ, Newsweek and Playboy — that feature Trump on the cover. Alongside that is perhaps Trump’s most prized artifact: a glass-encased page from the Nielson ratings published in a 2004 issue of Variety after the airing of the first season finale of The Apprentice, the TV show that skyrocketed him to national prominence. It was the No. 1 show of the week with 40 million viewers.
“He doesn’t dare touch this valuable document, something that seems to carry as much value to him as the U.S. Constitution, if not more,” wrote Ramin Setoodeh, the author of a new book about the TV series, who interviewed Trump at this office.
As for the trappings of Cohn’s brownstone, meticulously recreated for the film, you won’t find much Judaica, but viewers will get a glimpse of something far stranger: his extensive collection of toy frogs. Yes, he really had those.
PJ Grisar contributed to this report.
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Engaging
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
Celebrating
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
Pioneering
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Campaigning
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
Easy access
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.