Amazon alters app logo that drew comparisons to Hitler’s moustache
Online retail giant released a new logo for its smartphone app after users complained
Amazon has drawn some Fuehrer fury — over a logo featuring a cardboard box and a piece of tape.
The e-commerce giant released a new logo for its smartphone app on Monday after some users compared the former logo to Hitler’s moustache.
The former logo featured a piece of tape with ragged edges above the company’s trademark curved arrow to mimic a taped-up cardboard box. But users said the juxtaposition brought images of Hitler to mind, with the tape as his moustache and the arrow as his mouth.
The new logo ditches the ragged tape edges. An Amazon spokesperson only commented to outlets on the new design.
“Amazon is always exploring new ways to delight our customers,” the spokesperson said. “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”
Keep community journalism free.
Jewish News is free for everyone. No paywall. No barriers. Just trusted journalism for anyone who wants to stay connected to Jewish life in Britain.
If you value that, please support us.
From as little as £5 a month, you can help keep our journalism free and accessible to all.
Every day, we report on the issues that matter to our community. We celebrate achievements, support charities, challenge antisemitism and ensure Jewish voices are heard more widely.
From as little as £5 a month, you can help us continue to:
- Report on the stories shaping Jewish life in the UK and beyond
- Bring our community together through shared stories, events and campaigns
- Celebrate the people, culture and moments that define our community
- Support organisations doing vital work across Jewish Britain
You can make a one-off donation or become a regular supporter. Every contribution helps keep our journalism free, independent and accessible to all.
If everyone who values Jewish News gave a small amount, it would make a real difference to our future.
