Reubens’ shawarma sales up 30% after scooping JN kosher kebab award
Famous Baker Street deli, which opened 50 years ago, landed the Best Kosher Shawarma Restaurant prize at the prestigious British Kebab Awards.
Reubens restaurant in London has seen a “whopping” 30 percent increase in shawarma sales since the business won the Jewish News Kosher Kebab of the Year award, according to owner Lee Landau.
The famous Baker Street deli, which opened 50 years ago, beat tough competition to land the Best Kosher Shawarma Restaurant prize at the prestigious British Kebab Awards event at the Plaza Hotel.
Journalists and politicians including prime minister Rishi Sunak and Labour leader Sir Keir Starmer supported the awards, with Reubens becoming the first ever winner of the new kosher category partnered by Jewish News.
Landau noted Reuben’s is famous for its salt beef, adding: “That is still the most popular item on the menu, but the increase in shawarma sales has been great. It’s a new revenue stream and the margins are very good.”
The 30 percent increase in sales “says it all”, he went on. “The new shawarma crowd have been leaving amazing reviews and spreading the word. It’s great to know we don’t just sell salt beef but also the best kosher shawarma.
“Since we were presented with the award at a national event, we’ve been exposed to a lot of new clients. It’s very rewarding that all the team’s hard work is paying off.”
Britain’s kebab industry contributes £2.9 billion a year to the economy and Reuben’s had stiff competition from Pita in Golders Green, Bricky’s in Shenley, Balgan in Borehamwood, Balady Alaesh in Temple Fortune, Sami’s Restaurant in Hendon, Sami’s in Edgware, Saba in Borehamwood and Shefa Mehadrin in Prestwich,
Other awards included best restaurant and best kebab house by region, best kebab van, best fine dining, best Lebanese, and best chef.
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